Tuesday, May 6, 2008

MUSIC 360: PROCTER & GAMBLE PULL BET & MTV ADS?


Following the release of “The Rap on Rap” study last month, the world’s largest advertiser, Procter & Gamble, has set up a toll-free hotline to obtain input from consumers regarding the company’s corporate sponsorship of music video programs on BET and MTV.
Customers can email comments.im@pg.com to provide input whether they want the company “to change our advertising on BET and MTV.”
The Enough is Enough Campaign is working to engage six major advertisers — Procter & Gamble, YUM Brands, Wal-Mart, General Moters, McDonalds and AT&T — whose corporate advertising dollars sponsor music video programs on BET and MTV that contain inappropriate themes for youth. Shout out to CL Reader L. Sheperd for the tip.

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