Monday, March 2, 2009

Movies: ‘Madea’ Holds Off Jonas Brothers at Box Office


The Jonas Brothers are apparently no Miley Cyrus, at least not yet. Opening-weekend results for that candy-coated rock band’s concert movie, “The Jonas Brothers: The 3D Concert Experience,” missed industry expectations by a mile, selling a soft $12.7 million in tickets at North American theaters. Hollywood box-office experts had predicted the movie’s gross would be in the $25 million range, based largely on the $31.1 million opening of last year’s “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert” movie. Over all Hollywood had another bang-up weekend. Ticket sales stood at $87.7 million, up 10 percent over this time last year, according to Media by Numbers, a box-office tracking firm. “Tyler Perry's Madea Goes to Jail,” with Mr. Perry, above, was No. 1, with $16.5 million ($64.9 million since its release). Rounding out the Top 5 were “Slumdog Millionaire” with $12.2 million ($115.1 million so far), the thriller “Taken” with $10 million ($108 million) and the romantic comedy “He’s Just Not That Into You” with $5.9 million ($78.5 million). Walt Disney Pictures tried to put a positive spin on its Jonas Brothers release, saying the picture had the second-highest-grossing opening for a concert film (behind “Hannah”). But Chuck Viane, president for domestic distribution, said the studio’s decision to open the film in extended release — the Miley Cyrus movie was packaged as a one-week-only stunt — “probably took some of the urgency away.” Mr. Viane said 65 percent of the “Jonas Brothers” audience was younger than 17.

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