Fashion: First Lady Style! Michelle Obama makes $148 frock a fashion smash!

Print dress she wore on ‘The View’ sells out; designer is ‘very surprised’! Donna Ricco has been a successful fashion designer for a long time — but it took Michelle Obama to make her famous.

On Wednesday, the wife of Democratic presidential candidate Barack Obama took a turn as co-host of TV talkfest “The View.” When the show’s audience saw her breezy, black-and-white, high-waisted print dress designed by Ricco, they had to have it. Virtually overnight, the dress all but sold out at the White House/Black Market boutiques that sell it for an affordable $148.

“I’m very happy. I’m very surprised. I had no idea she would be wearing this dress,” Ricco told TODAY’s Meredith Vieira Friday in New York. “But it’s sort of a natural happening for me, because I’ve been designing dresses a long time. We ship a lot of dresses to the stores, and I’m happy that Michelle chose this dress to wear on ‘The View.’ ”

You can dress like Ms. Obama too at: http://www.donnaricco.com