Oprah Winfrey backed presumptive Democratic nominee Sen. Barack Obama some time ago, but some are suggesting that the decision to do so cost her.
According to Nielsen Media Research, the average audience for The Oprah Winfrey Show has fallen nearly seven percent this year.
Additionally, Oprah’s Big Give, a philanthropic reality show created and produced by Oprah on ABC, started out as one of the top television programs when it premiered earlier this year, but lost nearly one-third of its audience forcing ABC not to renew it for a second season.
TIME Magazine, however, suggests a different reason why Oprah’s been sliding. After all, Oprah’s television show has been declining for three years, long before she publicly endorsed Obama.
According to the article:
Oprah is perhaps the closest thing America has to a secular religious figure: “The secret to Oprah the goddess was how deftly she balanced her New Testament and Old Testament sides. The friendly New Testament Oprah was benevolent and beneficient, bestowing gifts to the multitudes; in her case Pontiacs, designer shoes and other Oprah’s Favorite Things rather than loaves and fishes. She loved you unconditionally and boosted your self-esteem. She helped you help yourself. But there was a little Old Testament Oprah too: she passed judgment, advocated causes, told you you needed to get right.”
Despite Oprah’s decline, Mosnar Communications, a luxury public relations and global marketing firm, recently announced that the Oprah Winfrey brand is the most sought after and trusted media influence.
The article states, “The key to bringing her ratings back up may be returning to her show’s theme that people need improvement, but that they, not Oprah, are the final key to their own self-perfection. People love it when you give them Pontiacs. But they still want to do the driving themselves.”
According to Nielsen Media Research, the average audience for The Oprah Winfrey Show has fallen nearly seven percent this year.
Additionally, Oprah’s Big Give, a philanthropic reality show created and produced by Oprah on ABC, started out as one of the top television programs when it premiered earlier this year, but lost nearly one-third of its audience forcing ABC not to renew it for a second season.
TIME Magazine, however, suggests a different reason why Oprah’s been sliding. After all, Oprah’s television show has been declining for three years, long before she publicly endorsed Obama.
According to the article:
Oprah is perhaps the closest thing America has to a secular religious figure: “The secret to Oprah the goddess was how deftly she balanced her New Testament and Old Testament sides. The friendly New Testament Oprah was benevolent and beneficient, bestowing gifts to the multitudes; in her case Pontiacs, designer shoes and other Oprah’s Favorite Things rather than loaves and fishes. She loved you unconditionally and boosted your self-esteem. She helped you help yourself. But there was a little Old Testament Oprah too: she passed judgment, advocated causes, told you you needed to get right.”
Despite Oprah’s decline, Mosnar Communications, a luxury public relations and global marketing firm, recently announced that the Oprah Winfrey brand is the most sought after and trusted media influence.
The article states, “The key to bringing her ratings back up may be returning to her show’s theme that people need improvement, but that they, not Oprah, are the final key to their own self-perfection. People love it when you give them Pontiacs. But they still want to do the driving themselves.”
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