A new study of daytime music video programming on BET and MTV found that teen viewers are bombarded with sexual, violent, profane or obscene images once every 38 seconds.
“What BET and MTV are offering to children on these three programs is full of offensive and vulgar content, the likes of which cannot yet be found on broadcast television," said Tim Winter. President of the Parents Television Council, who conducted the study in partnership with the Enough is Enough Campaign.
In the study, PTC analyzed the adult content airing during afternoon or early evening hours on BET’s "Rap City" and "106 & Park" and on MTV’s "Sucker Free" for a two-week period in December 2007. The shows were chosen for their daily new and recent video releases.
Because the research data from the December content contained a strikingly high volume and degree of adult-themed material, the PTC conducted an additional week of analysis on the same three programs in March 2008 for purposes of validation. The data revealed even higher levels of adult content in March 2008 than in December 2007.
“BET and MTV are assaulting children with content that is full of sexually charged images, explicit language, portrayals of violence, drug use, drug sales and other illegal activity," said Winter. "Not only that, but we discovered that some offensive words aired only in muted form in December 2007, but as recent as March 2008, these same words were not muted.
“Excluding one program on BET, neither BET nor MTV carried content descriptors that would work in conjunction with the V-Chip to block the programs from coming into the home or to warn parents about the presence of sexual content, suggestive dialogue, violence, or foul language. This is a major problem for parents who are told repeatedly to rely on their V-chips to protect their children,” said Winter.
“What BET and MTV are offering to children on these three programs is full of offensive and vulgar content, the likes of which cannot yet be found on broadcast television," said Tim Winter. President of the Parents Television Council, who conducted the study in partnership with the Enough is Enough Campaign.
In the study, PTC analyzed the adult content airing during afternoon or early evening hours on BET’s "Rap City" and "106 & Park" and on MTV’s "Sucker Free" for a two-week period in December 2007. The shows were chosen for their daily new and recent video releases.
Because the research data from the December content contained a strikingly high volume and degree of adult-themed material, the PTC conducted an additional week of analysis on the same three programs in March 2008 for purposes of validation. The data revealed even higher levels of adult content in March 2008 than in December 2007.
“BET and MTV are assaulting children with content that is full of sexually charged images, explicit language, portrayals of violence, drug use, drug sales and other illegal activity," said Winter. "Not only that, but we discovered that some offensive words aired only in muted form in December 2007, but as recent as March 2008, these same words were not muted.
“Excluding one program on BET, neither BET nor MTV carried content descriptors that would work in conjunction with the V-Chip to block the programs from coming into the home or to warn parents about the presence of sexual content, suggestive dialogue, violence, or foul language. This is a major problem for parents who are told repeatedly to rely on their V-chips to protect their children,” said Winter.
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