Monday, August 18, 2008

P. MILLER TO CHALLENGE BET WITH NEW NETWORK: Rap mogul announces 2009 launch of family-friendly Better Black Television.


*On the heels of dropping his rap moniker Master P, Percy Miller – now known as P. Miller – has announced that he is launching a new cable network that will provide African American-themed fare for the entire family.
Better Black Television, set to begin in 2009, will provide "positive content for a black and brown culture," according to a company statement, and unofficially compete with Black Entertainment Television for viewers.
Miller assured Reuters that he still has "a great relationship with BET and MTV" and that he and his son, Lil' Romeo, "will continue to do work with them and support their networks." He also gave props to BET founder Bob Johnson.
"I remember him telling me back in the day that if you wanted to know real estate, you've got to hang out with real estate investors. If you wanted to know sports, you've got to hang out with athletes. I wanted to know TV, so I hung out with Bob and learned the TV game from one of the best in the business."
Content on Miller's BBTV will include a wide range of scripted, unscripted and news programming, including drama and comedy series, movies, animation, reality, politics, sports and entertainment news, children's educational and teen programming, as well as "responsible hip-hop music and videos." [Scroll down view list of shows so far.]
"I believe that there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television, from reality to original programming," he said.
The network's advisory board includes Oscar winner Denzel Washington; Vault Load Films president Jim Finkl; NAACP executive director Vicangelo Bullock; NBA player Derek Anderson; cable industry veteran Prof. Sal Martino; hip-hop pioneer DJ Kool Herc; entrepreneur Olatokunbo Betiku; and real estate mogul Curtis Oakes.
The cable channel is in the process of purchasing local cable channel affiliates across the country. Production on BBTV's programs has begun in California, New York, Louisiana and Florida.
BBTV's programming in the works:
* "Sunset and Vine": Video show hosted by Vyshonn Miller and Brittany Phillips that will showcase the top hip-hop and R&B acts as well as play classic videos.
* "One Shot Comedy Show": Comedy show hosted by Gary Johnson (a.k.a. G-Thing) featuring established and upcoming comedians.
* "Gee Gee the Giraffe": Children's educational show (will air Saturday morning on BBTV Kids).
* "Manage Your Money": Featuring financially successful people lending tips to promote financial literacy.
* "Close to the Starz": A behind-the-scenes show that takes the viewers up close and personal to their favorite celebrities.
* "Karma TV Show": Bilingual soap opera with an African-American and Latino cast.
* "What's Cooking TV Show": Talk show that covers wide aspects of entertainment and current events while cooking healthy, budget-conscious meals.
* "The Black List Movies": Film showcase featuring classic and contemporary movies, as well as original BBTV productions.
* "Hip-Hop Garage Show": Saturday show that will play new and upcoming music.

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